There are times when you want to make yourself look poorer -- legally, of course. One of those times? When you are helping your children apply for financial aid for their college education.

College tuition and fees are not falling. According to CollegeBoard.org, over the last 30 years (1993-94 and 2023-24), in-state tuition and fees at public four-year institutions increased by $5,880 and $18,240 for private four-year universities.

The College Board estimates that students who enrolled in a private university for 2023-24 can expect to pay $56,190 in tuition, fees, and room and board for that school year. Those who enrolled in an in-state public university for 2023-24 can expect to pay $24,030.

Those are sobering costs. The good news? There is a wide variety of financial aid available to help incoming students pay for the escalating cost of a college education.

Parents will want to take any legal means necessary to help boost the amount of financial aid available to their children. That often involves sheltering assets and saving money in the right way.

Fortunately, there are several steps that parents can take to maximize the financial aid that their children will receive.

Arranging Finances

The key is for parents to arrange their finances in such a way as to take advantage of the formula that goes into figuring how much aid is available to every incoming college student.

It is essential here for parents to remain honest. Those who try to hide their income may face penalties from the federal government. The government wants to disburse money to those students who genuinely need it. Families that lie about their finances skew this process.

However, parents can take plenty of perfectly legal steps to boost the odds that their children will receive a healthy amount of federal financial aid.

First, parents should always save money in their names, not in the names of their children. That is because the federal financial aid formula uses a smaller percentage of parents' savings in determining how financially well-off students are. As a result, parents who make the mistake of saving money for college in their children's names can cost their sons and daughters a significant amount of aid.

Parents can solve this problem by investing in prepaid or college savings plans in their names. They can do the same by investing their money in a Coverdell Education Savings Account.

Next, parents should pay off as much of their consumer debt as possible, including credit card bills and auto loans. That is because the federal financial aid formula does not include consumer debt. That is unfortunate; many families are struggling with consumer debt. They would undoubtedly qualify for more student financial aid if the formula had this debt. As the formula stands today, though, it makes sense for families to funnel income away from their savings and use it instead to pay down consumer debt. That leaves families with fewer savings and will help them qualify for more student financial aid. It also has the added benefit of reducing consumer debt with potentially high-interest rates.

Parents who want to boost their children's financial aid should also consider going back to school -- if that is in their long-term plans -- at the same time their children are starting their college careers. Traditionally, children receive more financial aid if their parents also pay for their own college education. However, it is essential to note that this strategy is losing some of its effectiveness as the student-aid formula changes.

Also, parents that are considering making a big purchase, such as a high-end computer or home-theater system, might make that purchase with their savings before their children apply for financial aid. Large purchases will eliminate some of the cash in parents' savings accounts, making them look more in need of financial assistance.

Parents can reduce their income by maxing out their contributions to their employer's 401(k) plan or by investing as much as possible into their IRAs. Again, this reduces parents' incomes while increasing the odds that their children qualify for more financial aid. This step also comes with a financial bonus. By investing as much as possible into their retirement accounts, parents, while helping their children qualify for more aid, will also increase their chances of enjoying a financially secure retirement.

Filing for Financial Aid

When it is time to file for financial aid, parents should help their children fill out the Free Application for Federal Student Aid, better known as FAFSA. The good news? Parents can complete this form online at the home page of Federal Student Aid.

The bad news? The form is a bit lengthy. Also, parents might be required to provide documents such as copies of their income tax returns and bank statements to back up their financial claims.

Fortunately, any parents who have ever applied for a mortgage loan will be familiar with the drill of documenting their income. The FAFSA application, despite its length, is no more complicated than a typical mortgage application.

The FAFSA will tell parents how much federal financial aid is available to their children. However, parents should be careful not to miss the deadlines for filling out these forms. This deadline changes year by year, but for the 2023-24 academic year, parents have to apply for federal financial aid -- and complete FAFSA -- between Oct. 1 of 2022 and June 30 of 2024.

Parents should fill out the application as early as possible. Doing so will give them more time to prepare if their children do not receive as much financial aid as expected. It will also help their children qualify for a few federal student aid programs that operate on a first-come, first-served basis.

Types of Financial Aid

The best types of student loans are federal ones. These loans come with the lowest interest rates and the most favorable loan terms. For instance, federal loans often give college graduates the option to delay repayment if they are struggling financially or have not been able to find a job. Some graduates might even be able to waive a portion of their student loan debt.

Students who do not qualify for enough federal student loan dollars, though, do have an option: They can apply for private student loans. These loans do not take into account your financial need. They also don't come with as favorable terms. They come with higher interest rates and may require a quicker repayment. It is why parents should always help their children fill out their FAFSA form: Federal student loans are a far more attractive option than private ones.

Some students might also qualify for the federal work-study program. This needs-based program allows students to work part-time jobs to pay for their college education. Often, the work available will be related to students' fields. Other times, the work comes in the form of community service.

Parents struggling with saving for their children's college education should start learning about federal and private student aid as early as possible. It is the only way to boost their odds of maximizing the amount of financial assistance that their children receive.